How can we meet and communicate to the citizens of Mørkhøj in Gladsaxe where they are, so that they feel engagement and ownership of separate sewage systems?

With this project we aimed to enhance the citizens understanding of Separate Sewage Systems in an engaging way, while framing the project as a co-creation of Mørkhøjs future. We did this through a campaign called 'Mørkhøj viser vejen'
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The campaign involves a folder that informs through positive wording, airy layout and playful illustrations. We aim to transform a “dry” and “practical” topic into an initiative guided by community and friendlyness.
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My role through this project was to create a modular visual language that can be reused in many different contexts and compositions. Here I used curvy pipes and patterns to create coherence. I developed the poster for the frontpage of the folder.