How can we make a hospital’s innovation unit visible and recognizable within a complex organization?

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Co-shaping is a project focused on co-creation — not only between designer and client, but also highlighting the co-creation that takes place within a complex organization like a hospital.

This project was developed in collaboration with Herlev Gentofte Hospital.Through the visual identity, we encapsulate the hospital, the innovation unit, and the patient in a single logo.

Promotion of the unit’s new projects takes the form of printed cards, displayed throughout the hospital corridors to make the work of the innovation unit tangible and visible.